Insights
Content is king, but data yields power behind the throne
Content is still the absolute king for any successful media strategy. But as we have all learned over the years, great content is not always enough if it doesn’t break through the massive volume of competing information and noise.
Content needs help to find its audience.
Data can help to decide which stories are relevant to which users and at what point ...
Media companies must move to digital business model to override the current crisis
Newsrooms were never a place to work if you wanted to get rich. But with layoffs and closings in the wake of the ...
Focus on values is essential for news media in trying times
News Media Journalist
In January 2006, a Chinese news media journalist named Li Changqing was sentenced to prison for reporting on an outbreak of dengue fever ...
IFMS Provides Resources for News Media Transformation
Best practices, case studies, insight and practical guidance for the digital transformation of news media. That’s what can be found on the redesigned ...
Now more than ever: 6 tips for successful digital reader revenue strategies
Digital Revenue Strategies: The coronavirus pandemic has underscored the essential role newspapers continue to play in their communities, by providing life-saving, credible news ...