Categories Archives
27 post(s) in Digital Transformation
News publishers should bring the joy of serendipity to digital content
Avid readers often enjoy the experience of browsing through a newspaper or magazine and unexpectedly finding themselves immersed in an article they had ...
Right skills, recruitment tactics key to successful editorial team development (Webinar summary)
IFMS Media Consultancy has worked with many companies both large and small, but they all have one thing in common: the importance of ...
Like It or Not, Big Platforms Have Changed Journalism
We all know how the news media business model has been disrupted, with Google and Facebook sweeping up vast shares of online advertising ...
Content strategy sweet spot needs to hit 4 key pillars
The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That ...