Personalisation in media has evolved but still has a long way to go

In recent decades, a significant shift toward individualisation has revolutionised societies globally. This paradigm shift, driven by the demand for personalised experiences across various sectors, has catalysed growth in numerous industries. The move toward personalisation is evident: Consumers now reject generic products and experiences in favour of those that offer uniqueness and personal relevance. What ringtones taught us about personalisation During the era ...