Insights

Adapting to AI is an urgent priority for media companies

In the last two decades, the media industry has navigated major transitions, with the embedding and rise of mobile — the prioritising of digital platforms becoming paramount. This journey has seen many triumphs, but also a multitude of failed attempts. A central issue has been treating “newsroom convergence” (later termed “digital transformation”) as a compartmentalised challenge affecting only specific facets of ...
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