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Barriers for local news publishers in growing digital subscriptions and reader revenue

Summary: An in-depth study of 11 regional news publishers in Germany and Austria explored what barriers they are facing in their strategy for reader revenue. Here are the three key conclusions. This article is part of the INMA conference blog and was written by Shelley Seale, Editor at INMA. While local publishers have an online reader revenue strategy, they are not satisfied ...
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