Insights
Content strategy sweet spot needs to hit 4 key pillars
The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That worked in a take-it-or-leave-it, pre-digital media world, but the game has changed. More knowledge, more insight, and more regard for what the audience needs and wants is necessary.
Happily, digital also provides the tools, data, and other information ...
Invite readers with biscuits, feed them vegetables, but be mindful of freak shows
When you open a favourite news site, you probably take for granted the vast array of choice in just that one place. With ...
Getting the Right People in the Right Seats: Four Skill Areas to Consider
When a traditional media company transforms itself for the digital age, a poor personnel decision can derail the best strategies. Yet the way ...
Transparency and accuracy in content are pivotal for reader trust
The adage “never apologise, never explain” might be embraced by certain arrogant politicians. However, it definitely should not be used by journalists and ...
New storytelling platforms need the same rigorous standards as print
A remarkable story in The New York Times, in which a reporter takes his own newspaper to task for inadequate reporting, provides a good illustration ...