Insights
Barriers for local news publishers in growing digital subscriptions and reader revenue
Summary: An in-depth study of 11 regional news publishers in Germany and Austria explored what barriers they are facing in their strategy for reader revenue. Here are the three key conclusions.
This article is part of the INMA conference blog and was written by Shelley Seale, Editor at INMA.
While local publishers have an online reader revenue strategy, they are not satisfied ...
The French exception: a public commitment to the press
SUMMARY: In France, government subsidies help ensure the news media can survive and thrive in an age when a free press is particularly essential. ...
4 ways newsrooms must reorganise for digital transformation
SUMMARY: To make the most of a digital transformation, newsrooms need to support editorial managers, invest in audience insight, and diversify the newsroom.
When media ...
Study: Reader revenue strategies are in place, yet prudent processes are not
SUMMARY: A new benchmarking study on reader revenue by INMA and the Institute for Media Strategies found strategies are in place, but no survey ...
Focusing on audience can be a culture change for news media
Reporters know their audiences, or so they say. Everyone has a picture of the ideal reader or user in mind. But for the ...