Insights – Page 3 – IFMS Media


News publishers need to bring the joy of serendipity to digital content

Avid readers often enjoy the experience of browsing through a newspaper or magazine and unexpectedly finding themselves immersed in an article they had no idea would be so interesting. Maybe a headline or photo caught their eye. And once they started reading, they couldn’t stop — even though the subject was something they previously cared little about. It is called serendipity, ...