Content strategy sweet spot needs to hit 4 key pillars

The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That worked in a take-it-or-leave-it, pre-digital media world, but the game has changed. More knowledge, more insight, and more regard for what the audience needs and wants is necessary. Happily, digital also provides the tools, data, and other information ...
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