Insights
Regional cooperation, collaboration unite local teams in threatening times
SUMMARY: The mission:local think tank in Germany and Austria benefits each member organisation by working together. This is helpful with known market challenges (like Facebook and Google) and unexpected ones (like a pandemic).
A new decade is a time for looking ahead, but also for looking back. When it comes to the news business, it is easy to long for less complicated times, ...
Back to the future: How mobile-first and print-first newsrooms are very similar
SUMMARY: A mobile-centric newsroom approach does not neglect other newsroom models, but it does put mobile usage front and centre.
The digitalisation of the media ...
15 steps to getting digital transformation done
SUMMARY: During a mid-week workshop at INMA's Media Subscriptions Week 3.0 in New York, the founder and CEO at Institute for Media Strategies shared ...
Small market media must identify specific needs for digital transformation success
SUMMARY: Small market publishers struggle with staffing and finding a way to exploit user data in a useful manner.
At the big international news media ...
Barriers for local news publishers in growing digital subscriptions and reader revenue
Summary: An in-depth study of 11 regional news publishers in Germany and Austria explored what barriers they are facing in their strategy for ...