Categories Archives
5 post(s) in Data and Analytics
Content strategy sweet spot needs to hit 4 key pillars
The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That ...
Content is king, but data yields power behind the throne
Content is still the absolute king for any successful media strategy. But as we have all learned over the years, great content is ...
Now more than ever: 6 tips for successful digital reader revenue strategies
Digital Revenue Strategies: The coronavirus pandemic has underscored the essential role newspapers continue to play in their communities, by providing life-saving, credible news ...
Focusing on audience can be a culture change for news media
Reporters know their audiences, or so they say. Everyone has a picture of the ideal reader or user in mind. But for the ...