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12 post(s) in Digital revenues
The Trust Factor: Why It’s the Cornerstone of Digital News Success
Succeeding in the digital news business requires not only acquiring new subscribers but also retaining them. Trust in the product and brand is ...
It’s time to remove the print corset
News media professionals often toss around the phrases “digital first” and “audience centric” to describe the new business models for media companies, but ...
In modern digital news operations, editors need to drive the success
The tension between newsrooms and the business departments in media houses is omnipresent, wherever you go the world. It is something to be ...
Media subscription teams could learn a lot from online dating
When news organisations talk about how to attract and retain subscribers, the discussion is often cold and scientific. Concepts like “conversion” or “sales ...