Categories Archives
11 post(s) in Digital revenues
It’s time to remove the print corset
News media professionals often toss around the phrases “digital first” and “audience centric” to describe the new business models for media companies, but ...
In digital news operations, editors drive success across the organisation
The tension between newsrooms and the business departments in media houses is omnipresent, wherever you go the world. It is something to be ...
Media subscription teams could learn a lot from online dating
When news organisations talk about how to attract and retain subscribers, the discussion is often cold and scientific. Concepts like “conversion” or “sales ...
Content strategy sweet spot needs to hit 4 key pillars
The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That ...