Categories Archives
11 post(s) in Digital revenues
Study: Reader revenue strategies are in place, yet prudent processes are not
SUMMARY: A new benchmarking study on reader revenue by INMA and the Institute for Media Strategies found strategies are in place, but no survey ...
4 steps to success in sourcing new revenues for news media companies
SUMMARY: News media companies shouldn’t jump straight into creating their next best, most profitable new product. Instead, they must professionalise their company, optimise products ...
5 things media companies are doing wrong with paid content
It’s fair to say that many in the media industry have found charging for digital content to be a tricky process to get ...