Author Archives
37 post(s) from Dietmar Schantin
In the digital transformation quest, don’t neglect people
Newspaper brands have been moving from print to digital for more than two decades, but the journey has not been uniform. In some ...
During transformation, newsroom leaders must practice what they preach
Entrenched, obsolete ideas often challenge legacy news organisations that are implementing new, digital-first strategies. Sometimes the obstacles come from staff who are resistant ...
COVID has changed newsrooms forever
The COVID-19 pandemic has decimated lives and businesses, with a profound impact on every aspect of life, including working life.
These impacts have changed ...
Media subscription teams could learn a lot from online dating
When news organisations talk about how to attract and retain subscribers, the discussion is often cold and scientific. Concepts like “conversion” or “sales ...