Author Archives
26 post(s) from Dietmar Schantin
4 ways newsrooms must reorganise for digital transformation
SUMMARY: To make the most of a digital transformation, newsrooms need to support editorial managers, invest in audience insight, and diversify the newsroom.
When media ...
Study: Reader revenue strategies are in place, yet prudent processes are not
SUMMARY: A new benchmarking study on reader revenue by INMA and the Institute for Media Strategies found strategies are in place, but no survey ...
Focusing on audience can be a culture change for news media
Reporters know their audiences, or so they say. Everyone has a picture of the ideal reader or user in mind. But for the ...
Audience demand for visual journalism should shape newsrooms
SUMMARY: Visual journalism is as important as writing a story. That's why it need to be treated not as a production function, but integrated ...