Author Archives
40 post(s) from Dietmar Schantin
Like It or Not, Big Platforms Have Changed Journalism
We all know how the news media business model has been disrupted, with Google and Facebook sweeping up vast shares of online advertising ...
Content strategy sweet spot needs to hit 4 key pillars
The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That ...
Invite readers with biscuits, feed them vegetables, but be mindful of freak shows
When you open a favourite news site, you probably take for granted the vast array of choice in just that one place. With ...
Getting the Right People in the Right Seats: Four Skill Areas to Consider
When a traditional media company transforms itself for the digital age, a poor personnel decision can derail the best strategies. Yet the way ...