Author Archives
38 post(s) from Dietmar Schantin
Media subscription teams could learn a lot from online dating
When news organisations talk about how to attract and retain subscribers, the discussion is often cold and scientific. Concepts like “conversion” or “sales ...
News publishers should bring the joy of serendipity to digital content
Avid readers often enjoy the experience of browsing through a newspaper or magazine and unexpectedly finding themselves immersed in an article they had ...
Like It or Not, Big Platforms Have Changed Journalism
We all know how the news media business model has been disrupted, with Google and Facebook sweeping up vast shares of online advertising ...
Content strategy sweet spot needs to hit 4 key pillars
The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That ...