Author Archives
40 post(s) from Dietmar Schantin
During transformation, newsroom leaders must practice what they preach
Entrenched, obsolete ideas often challenge legacy news organisations that are implementing new, digital-first strategies. Sometimes the obstacles come from staff who are resistant ...
COVID has changed newsrooms forever
The COVID-19 pandemic has decimated lives and businesses, with a profound impact on every aspect of life, including working life.
These impacts have changed ...
Media subscription teams could learn a lot from online dating
When news organisations talk about how to attract and retain subscribers, the discussion is often cold and scientific. Concepts like “conversion” or “sales ...
News publishers should bring the joy of serendipity to digital content
Avid readers often enjoy the experience of browsing through a newspaper or magazine and unexpectedly finding themselves immersed in an article they had ...