Insights
COVID has changed newsrooms forever
The COVID-19 pandemic has decimated lives and businesses, with a profound impact on every aspect of life, including working life.
These impacts have changed the way we work, mostly for the worst. But there are lessons we can take from the crisis, particularly in how it has broken down barriers and divisions among departments that need to work together but face a ...
Media subscription teams could learn a lot from online dating
When news organisations talk about how to attract and retain subscribers, the discussion is often cold and scientific. Concepts like “conversion” or “sales ...
News publishers should bring the joy of serendipity to digital content
Avid readers often enjoy the experience of browsing through a newspaper or magazine and unexpectedly finding themselves immersed in an article they had ...
Right skills, recruitment tactics key to successful editorial team development (Webinar summary)
IFMS Media Consultancy has worked with many companies both large and small, but they all have one thing in common: the importance of ...
Like It or Not, Big Platforms Have Changed Journalism
We all know how the news media business model has been disrupted, with Google and Facebook sweeping up vast shares of online advertising ...