Insights
The Trust Factor: Why It’s the Cornerstone of Digital News Success
Succeeding in the digital news business requires not only acquiring new subscribers but also retaining them. Trust in the product and brand is a major factor in building a long-term relationship between the company and the customer.
Why is trust important?
Trust is essential for any relationship, including those between a customer and a brand. Without trust, there is no relationship, loyalty, ...
Beyond buzzwords: The realities of sustainable digitalisation
Sustainable digitalisation for any organisation is not a one-off project, and this constant change puts new demands on the leadership of any company. ...
Newsrooms in the digital age: Are traditional news sections obsolete?
Three things have occurred over the last few years that are having a profound impact on the digital news business. They are also ...
More technology expertise needed on news media management boards
If you are a hands-on editor or publisher who has come up through the ranks, you take pride in being able to do ...
It’s time to remove the print corset
News media professionals often toss around the phrases “digital first” and “audience centric” to describe the new business models for media companies, but ...