Categories Archives
27 post(s) in Digital Transformation
Getting the Right People in the Right Seats: Four Skill Areas to Consider
When a traditional media company transforms itself for the digital age, a poor personnel decision can derail the best strategies. Yet the way ...
New storytelling platforms need the same rigorous standards as print
A remarkable story in The New York Times, in which a reporter takes his own newspaper to task for inadequate reporting, provides a good illustration ...
Content is king, but data yields power behind the throne
Content is still the absolute king for any successful media strategy. But as we have all learned over the years, great content is ...
Media companies must move to digital business model to override the current crisis
Newsrooms were never a place to work if you wanted to get rich. But with layoffs and closings in the wake of the ...