Categories Archives
21 post(s) in Digital Transformation
Back to the future: How mobile-first and print-first newsrooms are very similar
SUMMARY: A mobile-centric newsroom approach does not neglect other newsroom models, but it does put mobile usage front and centre.
The digitalisation of the media ...
15 steps to getting digital transformation done
SUMMARY: During a mid-week workshop at INMA's Media Subscriptions Week 3.0 in New York, the founder and CEO at Institute for Media Strategies shared ...
4 ways newsrooms must reorganise for digital transformation
SUMMARY: To make the most of a digital transformation, newsrooms need to support editorial managers, invest in audience insight, and diversify the newsroom.
When media ...
Study: Reader revenue strategies are in place, yet prudent processes are not
SUMMARY: A new benchmarking study on reader revenue by INMA and the Institute for Media Strategies found strategies are in place, but no survey ...