Categories Archives
14 post(s) in Strategy
Understand purpose of digital transformation before making shift
SUMMARY: Digital transformation should not be led by cost reductions but an understanding into why transformation in necessary. Here are three reasons it is ...
Interview with Matt Murray, Editor-in-Chief of the WSJ – A mobile-first strategy at the Wall Street Journal
Though more and more people prefer to get their news by mobile, the experience is often less than satisfying, says Matt Murray, the ...
Kleine Zeitung embraces 3 key changes to transform digital approach
SUMMARY: Austria’s most successful regional news media company transformed a brand with 110 years of history into a regionally focused newsroom with fresh perspective ...
4 steps to success in sourcing new revenues for news media companies
SUMMARY: News media companies shouldn’t jump straight into creating their next best, most profitable new product. Instead, they must professionalise their company, optimise products ...