Categories Archives
18 post(s) in Strategy
15 steps to getting digital transformation done
SUMMARY: During a mid-week workshop at INMA's Media Subscriptions Week 3.0 in New York, the founder and CEO at Institute for Media Strategies shared ...
Small market media must identify specific needs for digital transformation success
SUMMARY: Small market publishers struggle with staffing and finding a way to exploit user data in a useful manner.
At the big international news media ...
Barriers for local news publishers in growing digital subscriptions and reader revenue
Summary: An in-depth study of 11 regional news publishers in Germany and Austria explored what barriers they are facing in their strategy for ...
How print icon Wall Street Journal transitioned to mobile-first
SUMMARY: For The Wall Street Journal, moving to a mobile-first strategy required rethinking nearly everything within the newsroom.
The Wall Street Journal is one of ...