IFMS Provides Resources for News Media Transformation

Best practices, case studies, insight and practical guidance for the digital transformation of news media. That’s what can be found on the redesigned website of the Institute for Media Strategies, an independent, internationally acting advisory and research organisation focused on the digital news media transformation of media organisations.

The site, at, draws from the experiences of news media transformation in more than 20 countries to digitally transform their newsroom organizations, workflows and structures, technology and architecture to better understand and serve their audiences. Clients include the Wall Street Journal, Handelsblatt, Ringier, Kleine Zeitung, the Hindustan Times, The New Zealand Herald and many more.

News organizations have been transforming their newsrooms for more than two decades and have come to rely more heavily on reader revenue than advertising as consumption shifts to digital and mobile platforms. The coronavirus pandemic has accelerated the need to do so as advertising has all but disappeared in many markets hit by business shutdowns and quarantines.

“The pandemic has once again demonstrated the essential value that news media bring to their communities, providing trustworthy news and information that literally saves lives. But, at the same time, it has underscored the weakness in advertising-dependent business models and the need to replace it with sustainable strategies,” said Dietmar Schantin, CEO and Founder of IFMS. 

“News media can only continue their essential community role if they thrive as businesses. And that takes new ways of working,” he said.

The IFMS website includes case studies of transformation projects, so news professionals can learn from the experiences of companies that have embarked on a variety of transformation strategies. It also includes insights and interviews with media leaders and other resources for media professionals working for the future of news.

Over the last decade, the Institute for Media Strategies has worked with media organizations and media consulting groups of all types and sizes around the world, changing the way they think about what they do and how they can exploit existing markets and develop new ones with digital business models, digital products and digital skills. IFMS consists of some of the world’s leading international media specialists with many years of media management experience. It works with trusted international consultants, media experts, creatives, trainers and companies that are dedicated to the long term development and prosperity of the mediaindustry.

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