Author Archives
40 post(s) from Dietmar Schantin
Focusing on audience can be a culture change for news media
Reporters know their audiences, or so they say. Everyone has a picture of the ideal reader or user in mind. But for the ...
Audience demand for visual journalism should shape newsrooms
SUMMARY: Visual journalism is as important as writing a story. That's why it need to be treated not as a production function, but integrated ...
How print icon Wall Street Journal transitioned to mobile-first
SUMMARY: For The Wall Street Journal, moving to a mobile-first strategy required rethinking nearly everything within the newsroom.
The Wall Street Journal is one of ...
Why hiring for media transformation requires new strategies
SUMMARY: Leading internal change programmes is not an “extra” task, and doing it right requires an in-depth examination of the right people — both ...