Insights
4 ways newsrooms must reorganise for digital transformation
SUMMARY: To make the most of a digital transformation, newsrooms need to support editorial managers, invest in audience insight, and diversify the newsroom.
When media companies embark on digital transformation, the focus on digital — the platforms and technology — often masks what really needs to change in an organisation.
What is really at the centre of any transformation is audience. Audience transformation is ...
Study: Reader revenue strategies are in place, yet prudent processes are not
SUMMARY: A new benchmarking study on reader revenue by INMA and the Institute for Media Strategies found strategies are in place, but no survey ...
Focusing on audience can be a culture change for news media
Reporters know their audiences, or so they say. Everyone has a picture of the ideal reader or user in mind. But for the ...
Audience demand for visual journalism should shape newsrooms
SUMMARY: Visual journalism is as important as writing a story. That's why it need to be treated not as a production function, but integrated ...
6 key training points for a digital, data-savvy newsroom
SUMMARY: Today’s media staff need training in market knowledge, workflow mechanics, and content development. Here are six ways to make it happen.
The generation now ...