Insights – Page 11 – IFMS


5 things media companies are doing wrong with paid content

It’s fair to say that many in the media industry have found charging for digital content to be a tricky process to get right. Some have found that putting up “walls” and forcing customers to pay for content they may not find appealing can result in significant drops in traffic and a low uptake. Some have even had to relinquish charging ...
Follow us on Twitter